Email Marketing RSS Marketing

The other day when I was on whitepages.co.nz I kept getting this tasteless banner ad:

Not only did I find the ad irritating and gross, I thought less of the White Pages brand after I saw it. It is an animated GIF banner, where the piece of poo actually flies across the ad from left to right and then hits the spinning fan, making the whole banner go brown. Nice.

Whoever at the White Pages approved that banner ad for publication should be fired.

I have also seen plenty of ads placed in email campaigns that hurt the brand. Here’s an ad in an internet.com newsletter that cheapened the JupiterMedia brand while simultaneously flagging the email for spam filters (the Alt tag associated with this banner ad was “Work From Home” — a terrible thing to say in an email campaign if you want your campaign delivered):

It always amazes me how email ads get approved when it’s so obvious that they are going to cause the campaign’s deliverability to tank. Like this one:

Some people think email marketing is horribly expensive. If only they knew about VerticalResponse. We give you the power to create, send, and track your email campaign, right from your web browser — for less than 1c an email! NO set-up fees, NO contracts, NO hidden charges. And it’s easy, too! See for yourself by creating your own test mailing — FREE. Get started today!

Some big no-no phrases in the above email ad, including: “no hidden charges” and “see for yourself”.

In short, your website and your email campaigns are a reflection of your brand. The advertising you accept for display on your site and in your emails is also a reflection of your brand. So think carefully before you take on an advertiser or accept a creative that isn’t “on message.”

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DMNews.com has relaunched with a new design and a new back-end, both done by us at Netconcepts. On their blog, DM News’ founder and publisher Adrian Courtenay talks about the relaunch and gives us such glowing praise that I feel myself blushing!

A few new features worth noting:

• The entire archives have been opened up. No more passwords required!
• Articles support both comments and trackbacks.
• Deep links to old articles have been maintained through 301 redirects.
• The site now offers RSS feeds. Not just one main RSS feed, but every category has an RSS feed.

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Gdata, short for Google Data APIs, promises to be Google’s new standard protocol for transmitting all sorts of data back and forth to Google and its various services. As Google states on Google Code: “All sorts of services can provide GData feeds, from public services like blog feeds or news syndication feeds to personalized data like email or calendar events or task-list items.” Imagine for instance, starting with a base feed, then adding query parameters like restricting to a particular category and date range and ending up with a customized feed that specifically fits your criteria. Gdata builds on the RSS 2.0 and ATOM 1.0 protocols.

Imagine your desktop machine — armed with your personal profile — communicating with Google (and even with the Web in general) about your email, search history, RSS subscriptions, calendar, bookmarks, blog posts, and the news… and all through the GData protocol. As Reto Meier states, “Google already has a ridiculous amount of my information. Now with an API that promises access to this information to use the way I want to, there’s one less reason to think about storing it anywhere else.” Kinda scary but also exciting at the same time. Google Operating System here we come!

Will we all be speaking GData in years to come? Will the GData protocol become as ubiqitous as the HTTP protocol? Only time will tell, but I certainly think GData is one to watch!

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Every email marketer’s biggest challenge is getting their emails delivered, opened and read. Don’t worry, advanced tools and tactics like whitelisting services, domain verification, and spam scorers can help save the day!

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Don’t want to get caught in spam filters, alienate your recipients, or burn your list? Then come to this session and learn the fundamentals of successful email marketing.

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Branding campaigns appear in many forms online besides the ubiquitous banner ad. There are blogs, RSS feeds, paid search ads (e.g. Google AdWords), contextual ads, natural (organic) search listings, text link ads, microsites, and podcasts, to name a few.

• Gain an understanding of each of these channel’s unique benefits and where each fit in your brand strategy
• Learn best practice techniques applicable to these new channels, with numerous examples

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New digital communication technology has drastically changed the landscape of possibilities in reaching your audiences. Find out what the latest technology trends are, and how they can be utilised to add value to your brand.

• New communication channels and their use
• Using technology effectively
• Viral marketing trends
• Emerging PR tools - RSS, blogs, wikis, podcasts, social networks, social tags, search engines

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This session explores how specialized blog and feed (RSS/Atom) search engines gather content and provides tips on tapping into these growing forms of traffic.

Speakers:
Stephan Spencer, Founder and President, Netconcepts, LLC
Rick Klau, Vice President of Publisher Services, FeedBurner
Amanda Watlington, Ph.D., APR, Searching for Profit

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This session explores how search engines are dealing with blog and feed (RSS/Atom) content and why providing such syndicated content can drive new search-related traffic.

Moderator:
Danny Sullivan, Editor, SearchEngineWatch.com

Speakers:
Dick Costolo, CEO, FeedBurner
Nan Dawkins, Partner, RedBoots Consulting
Greg Jarboe, President and Co-Founder, SEO-PR
Stephan Spencer, Founder and President, Netconcepts, LLC
Amanda Watlington, Ph.D., APR, Searching for Profit

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Blogs and RSS feeds may sound like a lot of nerdy buzzwords, but President of Netconcepts Stephan Spencer wades in with his thoughts for webpronews.com, particularly when it comes to driving search engines to one’s site. It’s all about personalizing the content they receive he says.

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